Announcing the Winners of the 2020 Women in Content Marketing Awards

Get to know these outstanding women and how they’ve risen to the top of their field.

Please visit our new website, wicmas.com, for new and current info on the Women in Content Marketing Awards!

WICMA is celebrating its second year of honoring seasoned and emerging leaders in the growing field of content marketing. In 2020, these eight incredible women were named winners across two categories — General Excellence and Rising Star.

General Excellence Winner: Heather Keets Wright

Heather Keets Wright is the co-founder of Wright Creative Agency, a creative, branded content, and video production firm. Heather has worked with top brands such as Essence, ESPN, and Scholastic, bringing creativity and an extensive background as a multi-platform journalist to develop bold and authentic content for her clients.

Early in her career, Heather used her creative expertise to re-launch sites for TeenPeople.com and MarthaStewart.com. She transitioned to the agency world when she joined Pace in Greensboro, NC, in 2010, and managed 100 creatives, in five locations across the country as a member of the firm’s executive leadership team. Heather also served as Chief Content Officer at CYLNDR, where she spearheaded efforts to establish a content marketing practice, led the creative team, and led all client-facing content efforts.

One of Heather’s most notable content marketing achievements was launching the “On My Way” series for Wells Fargo, which targeted a millennial audience and told the stories of real people and how they view finances.

Heather is also a dedicated mentor and has been intentional about hiring and advancing women and people of color. She’s a frequent guest speaker at the Elon University iMedia Master’s program and at Content Marketing World.

General Excellence Winner: Denise Burrell-Stinson

Denise Burrell-Stinson is the Creative Director/Head of Storytelling at WP BrandStudio, the brand marketing division of The Washington Post. Prior to joining WP BrandStudio, Denise served as Culture Editor at T Brand Studio, the content studio at The New York Times.

Recently, Denise led a comprehensive content program that explored how newsroom technology was an important part of helping The Washington Post continue collaborating effectively, as many teams stopped working out of the main Washington D.C. office due to COVID-19.

Denise is committed to purpose-driven marketing and began developing a partnership between WP BrandStudio and a major film festival organization. The program is designed to offer storytelling mentorship to emerging filmmakers, and promote their work on washingtonpost.com channels.

Denise shares her time to mentor young people, especially women, and coach them to make the most of their opportunities in content marketing. She is also an accomplished panelist and public speaker who has taken part in events for Women in Media, The Spence School, and The Drum.

General Excellence Winner: Amanda Todorovich

Amanda Todorovich is the Senior Director of Digital Marketing and Health Content at the Cleveland Clinic. She’s responsible for developing the organization’s “Health Essentials” blog into the #1 most-visited hospital blog in the country, growing the engagement from 200,000 to more than 13 million sessions per month over the past seven years.

At the Cleveland Clinic, Amanda leads a team of over 30 people including those who manage social media, editorial, email marketing, SEO, analytics, podcasts, and voice marketing. Among many innovative projects, Amanda helped launch Alexa Daily Health Tips and a Google Action tip, the first voice properties at Cleveland Clinic.

Prior to joining Cleveland Clinic in 2013, Amanda co-founded MedCity News, serving as the company’s Chief Content Officer.

In 2019, Amanda was inducted into the Healthcare Internet Hall of Fame, and she was named Content Marketer of the Year by the Content Marketing Institute in 2016. She’s a frequent public speaker who is passionate about developing creative digital content strategy.

General Excellence Winner: Dina Morocco

A leader in content marketing in the entertainment space, Dina Morocco serves as Executive Director of Content Marketing at Comcast. Over the last eight years, Dina has led marketing strategies and execution of all Comcast’s Xfinity On Demand platforms, including partnerships with HBO, Netflix, Hulu, Spotify, Amazon, Pandora, and Disney.

Dina led a strategic and creative overhaul that was praised by both top leadership at Comcast and external partners. She focused on differentiating Xfinity beyond its product features and developed a campaign around the platform’s entertainment editors to emphasize that it’s real people — not just algorithms — that curate the content people love.

As a respected leader at Comcast, Dina focuses on advancing the careers of other women in content marketing, providing opportunities to young marketers to participate in senior-level management and agency relations early in their career, and helping expose them to the experiences that will help accelerate their growth.

General Excellence Winner: Giselle Abramovich

As the Executive Editor of Enterprise Thought Leadership at Adobe, Giselle Abramovich

manages editorial and content strategy for Adobe’s CMO.com, the Adobe Blog, and Magento Blog, which contain Adobe news and thought leadership on topics like creativity, the future of work, and digital experience.

Prior to joining Adobe, Giselle began her career as a journalist at marketing trade publications like Direct Marketing (DM) News, Mobile Marketer, and Digiday, where she served as deputy managing editor.

During her seven years at Adobe, Giselle has developed a content measurement framework for owned editorial content and spearheaded a revamp of CMO.com, which improved the experience and connected it with the other properties. CMO.com has been praised as “the poster child for marketing as a service.”

General Excellence Winner: Maggie Leung

Maggie is Vice President of Content at NerdWallet, where she manages a team of 80 full-time employees who produce best-in-class personal finance content. Maggie has developed more than a dozen content verticals, and her team consistently produces high-quality content, which has led to syndication deals with national news outlets such as the Associated Press, USA Today, CBS News, and MarketWatch.

Prior to joining NerdWallet, Maggie was a senior editor at CNN and spent more than 20 years in traditional news at papers such as the Wall Street Journal and The Washington Post.

Maggie volunteers her time to coach tech incubators and content leaders at startups across various industries.

Rising Star Winner: Anastasia Golovashkina

As Elizabeth Warren’s Social Media Director, Anastasia Golovashkina led social media strategy and content efforts for a presidential campaign that introduced a new level of integration between digital and communications.

Over nine months, Anastasia led the total growth of over 3.5 million new followers across Elizabeth Warren’s social platforms and engaged with new audiences through diverse and inclusive partnerships. Anastasia also led her team to raise more than $5 million through organic social channels.

Prior to joining Elizabeth Warren’s campaign, Anastasia launched and led the Social Media Department at Trilogy Interactive, where she helped first-time candidates win competitive races for major state and federal offices.

Anastasia has used her role on the Warren campaign to amplify the voices of other organizers and advocates, leveraging the campaign’s social media handles and millions of followers to speak out for justice.

Rising Star Winner: Sahar Aman

Sahar Aman is the Editorial Manager at Tonal, a connected strength training machine that offers at-home fitness and personal training programs. Prior to joining the Tonal team in September 2020, Sahar was the Editor-in-Chief of the Days to Come travel magazine and the Content Lead at TourRadar.

During her time at TourRadar, Sahar implemented a content strategy on the Days to Come site that increased global sessions by 100–200,000+ per month. She has also championed female and diverse voices in travel writing. In 2019, Days to Come published more than 250 stories written by women, of which 38 percent were written by members of the BIPOC (Black, Indigenous, People of Color) community.

Sahar and her team also launched a course to provide a platform for aspiring BIPOC writers to learn more about travel writing first-hand. The course launch inspired TravelPulse, a popular industry trade media outlet, to list TourRadar among its “25 Travel Companies Doing Good Things for the World.”

About the WICMAs

The Women in Content Marketing Awards (WICMA) were created to recognize the outstanding work of inspiring and accomplished innovators, spotlighting specific achievements made by women and ways that these marketers have positively impacted others — colleagues, clients, and the industry as a whole — through their leadership.

Women bring so much creativity, leadership, and innovation to the content marketing space, but despite their considerable contributions, many women aren’t recognized for what they’ve accomplished.

The Women in Content Marketing Awards are presented by Masthead Media, a full-service content marketing company founded and led by women, in partnership with the Content Marketing Institute.